Case Studies
ITAC Systems
Company's increased visibility and success leads to record-breaking sales
Challenges
- Increasing the visibility of a relatively unknown manufacturer of trackball mice
- Expanding ITAC's share of the industrial devices market
Actions
- Revamped the company's underlying messaging, making it more clear, concise, and attention-getting
- Wrote highly effective news releases for multiple new product launches
- Targeted and pitched hundreds of editors and reporters at industrial-related publications through emails, releases, and direct mail campaigns
- Guided ITAC through the process of revamping and expanding their press materials
- Placed numerous evaluation units of the company's products in key publications
Key Results
- Dramatically increased the extent of media coverage for ITAC, getting articles in numerous publications including TIME, PC Magazine, and Popular Electronics, among others
- Labeled the "Air Jordan of mousedom" by PC World
- Included in a book titled Inside the PC by Peter Norton, creator of Norton AntiVirus
- Created an enormous amount of buzz about the company, transforming them from being relatively unknown to widely respected and talked about in their market
- Achieved record-breaking product sales for two years
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